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Bachelor's Degree in Esports Business, APPLICATION PERIOD 3-17 JANUARY 2024

Are you a fan of esports? Are you a player but want to deepen your expertise in esports? Ever wondered what happens behind the scenes of your favourite esports team? How large esports events are executed? The Esports Business degree program at Kajaani University of Applied Sciences provides its students with an exclusive look into the business landscape of the next billion-dollar industry. 

Kajaani University of Applied Sciences provides its students with invaluable hands-on experience within the rapidly growing esports industry. The ‘Esports Business’ degree program delves into the various components that propel the business side of one of the world's fastest-growing sports.

The Bachelor’s of Esports Business is not a player training course and therefore is not focused on improving the students' in-game ability but rather provides attendees with an all-encompassing curriculum focused on the various career opportunities available in the esports landscape, primarily focusing on business operations, digital marketing, and event management. You will receive the same core fundamental business knowledge as those within traditional business degrees, but through the lens of esports and utilizing topical industry case studies. Examples of additional courses include individual coaching, contract law, and esports service design.

One of the many benefits of being an Esports Business student is having access to the KAMK Esports Facility; a space for members to compete, learn, socialize, and network with their peers. Take a closer look at the facility: 



To ensure our students are prepared to enter this lucrative field we offer a wide range of courses including marketing, coaching, esports landscape, branding, event management, and contract law. These areas are key elements of the esports industry that enable its continued growth. Hands-on experience is where this degree truly shines. Our students are equipped with resources, time and support to create ventures and build their practical knowledge in real-world environments. Take a look at

Read more about the curriculum at KAMK Study Guide.

All non-EU/EEA citizens selected for English-taught studies leading to a Finnish higher education degree must read and approve a Student Agreement before accepting the study place. Click the link KAMK Student Agreement to read the Agreement. The Agreement applies to students who will start their studies after 1.1.2023.

Study places
210 ECTS
3,5 years
Degree Title
Bachelor of Business Administration
Further information
Admissions Office, +358 40 654 8475, admissions(at)
The Esports Business degree provides top-class education in order to become electronic sports business expert.

Application period 3 - 17 January 2024 for studies starting in autumn 2024. Read more about the application process

Entrance Exams
Read more about application process from

Kajaani University of Applied Sciences promotes an individualized approach to education, providing its student base with a one-on-one environment where they can develop relationships with both lecturers and peers.  Our facilities' small-town environment allows us to create individualized educational paths that are custom-fitted to students’ future career desires. In the Bachelor's Degree in Esports Business you will specialize in Event Management. However, at KAMK, the School of Business includes degrees in Tourism, Business and Sports allowing you to select courses and modules from other fields as well.

The program will include not only field trips to explore Esports events, but students will also have the opportunity to plan and execute esports events locally. There are esports related activities in KAMK and in Kainuu area that can be tied to studies and gives the student more practical vision of organizing esports events. 

Read more on the content of the studies: Study Guide

As a professional in Esports Business, you can be working for example with esports teams or organisations, marketing or with developing and managing partnerships and business collaborations (such as advertising, marketing, sponsorhip to name a few). You tasks may also include identifying new products or distribution opportunities, negotiating agreements, sourcing sponsors or do market analyzing, research or financial modeling to help to make the business decisions. You can also coach players and team members or start your own business. 

Graduates with a business degree will be able to apply for a variety of employment positions, from entrepreneurship to working in management roles, project planning and development roles, and sales and marketing positions, all within both the private and public sectors.

There is tuition fee for non-EU/EEA citizens starting their studies at KAMK. Read about KAMK's tuition fee policy from
If you have questions regarding the degree program, please contact our admissions office:
tel. +358 40 654 8475
Introduction of Esports Business Degree and International Business Degree