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Bachelor's Degree in Esports Business

In the basic studies, you will gain business competence needed to understand the fundamental processes of business operations and the esports landscape. In professional studies you will study management and leadership, esports event management and managing and planning international operations. You will also dive deeper into the esports landscape to learn about the esports business, games, publishers and the community. Studies are practically oriented and students will be participating in several real-life projects throughout their studies.

The Esports Business degree is not a player-training course, but rather it provides top-class education in order to become electronic sports business experts. However, many of the students may be ex-players or can continue playing during their studies, and KAMK intends to provide excellent facilities for this purpose. The degree has its own classroom facility where high-performance gaming computers are available for the use of students even outside lesson-time. 

Study places
210 ECTS
3,5 years
Degree Title
Bachelor of Business Administration
Further information
Admissions Office, admissions(at)
The Esports Business degree is not a player-training course, but rather it provides top-class education in order to become electronic sports business expert.

Application for the English-taught degree programmes in Finnish higher education institutions are submitted online through the joint application system at Studyinfo during the application period. Application periods for studies starting in autumn 2020 are as follows: 

1) Apply based on entrance exam results: 8 - 22 January 2020.

2) Apply based on SAT test result: 31 March - 15 April 2020

Entrance Exams

For the application period 1 (8 - 22 January 2020), the eligible applicants will be invited to take the entrance exam. The exams will be arranged in Kajaani and in specified countries abroad.

For the application period 2 (31 March - 15 April 2020) there are no entrance exams, but the selections are solely based on the SAT test result

During your optional study modules, you’ll have a chance to specialise in coaching, event management, game development, entrepreneurship or R&D projects. By undertaking your practical training (30 ECTS) and thesis (15 ECTS) within the same subject area, you will gain further expertise in your chosen field. The program will include not only field trips to explore eSports events, but students will also have the opportunity to plan and execute eSports events locally. There are esports related activities in KAMK and in Kainuu area that can be tied to studies and gives the student more practical vision of organizing esports events.

Read more on the content of the studies: Study Guide

As a professional in Esports Business, you can be working for example with developing and managing partnerships and business collaborations (such as advertising, marketing, sponsorhip to name a few). You tasks may also include identifying new products or distribution opportunities, negotiating agreements, sourcing sponsors or do market analyzing, research or financial modeling to help to make the business decisions. Depending on the area of your specialization, you can also coach players and team members, start your own business or work in game development. 

Graduates with a business degree will be able to apply for a variety of employment positions, from entrepreneurship to working in management roles, project planning and development roles, and sales and marketing positions, all within both the private and public sectors.

** The entrance exam is used in the application period 1 (8 - 22 January 2020)**

The entrance exam may consist of written part (essay, multiple-choice questions, a section measuring mathematical/logical thinking) and an interview. The essay and the interview are combined in the entrance examination as an integrated section measuring English language proficiency. 

The examination assesses study and teamwork skills, verbal and written expression skills as well as mathematical/logical reasoning skills.

The ability to communicate fluently in English, both speaking and writing, is prerequisite for admission. Therefore, applicants must pass all parts of the exam in order to be selected for admission. Applicants scoring below the minimum points of any of the sections will fail the exam. The section testing English language proficiency will be entered in the system with a pass/fail grade.

The pre-reading material will be published on the web pages before the exam.



The tuition fee for non-EU/EEA citizens at KAMK is 6000 euros per academic year (both Bachelor's degrees and Master's degrees). There is no tuition fee for EU/EEA citizens or exchange students. The payment for the first year is done at the same time when accepted student confirms his/her study place at KAMK. 

NEW in 2020!! An Early Bird -scholarship is introduced for the applications in spring 2020. Students may take advantage of the early bird scholarship by accepting their study place offer within two weeks after receiving the letter of acceptance. The early bird scholarship covers 50% of the tuition fee and is directly used to reduce the tuition fee. 

For the following study years, the tuition fee must be paid in May yearly. The students will be able to apply for a scholarship that covers 50% of the tuition fee from their second year onward, provided that they accomplish a minimum of 55 credits per academic year on Bachelor level or 45 credits on Master level. The scholarships are allocated by application only.

The scholarship is directly used to reduce the tuition fee. The scholarship applies only to the tuition-fee paying students. Read more about tuition fees

In addition to the tuition fee, the students must pay for their study materials and for their own living costs. The average monthly living expenses for a student living in Finland are approximately 700 – 900 euros. This may vary depending on personal circumstances. When applying for a residence permit in Finland, non-EU/EEA nationals need to demonstrate that they have at least 560 euros per month at their disposal – in addition to the tuition fee.

Do you have questions about the application process to Kajaani University of Applies Sciences? We are here to help you! Leave you contact information on the form below, and our admissions team at will be in touch with you.