Back to search results

Bachelor's Degree in Sports and Leisure Management

The fully English-taught Sports and Leisure Management degree at KAMK is a unique degree in Finland. We offer you a versatile degree that develops your professional skillset and competences in coaching and leadership but also in instructing, health enhancing, sport tourism and exergaming, with a global outlook. Our students will be doing part of their coaching studies in collaboration with Vuokatti Sports Institute, an international training centre for all year round training.  

Our compact university of applied sciences offers you the synergy between the degrees in Sports and Business, bringing together the professional side of sports with the know-how applied to sports business. The degree is a combination of practice and theory, providing you with the strong theoretical background to succeed in the practical work.  During the studies, you will gain real-life work experience from hands-on projects with local companies and two practical training periods. This will enhance your opportunities to find employment opportunities after graduation.

Entrepreneurial competence is the central theme of this study program, along with experiential activities and smart solutions. Our facilities' small-town environment allows us to create individualized educational paths that are custom-fitted to students’ future career desires and also allowing you to graduate more quickly. Beginning in autumn of 2020, students are able to choose between various specializations including arctic sports and tourism, event management or marketing communications to develop their personalized academic path.

For those interested in setting up their own business one day, we can offer the opportunity to participate in a start-up programme that’s designed to develop entrepreneurial skills.

Read a student's story

Smart Gym Concept

The SmartGym Concept is a unique model based on new knowledge and competence. SGC introduces students to ‘exergaming’ (exercise + gaming) as a national and international phenomenon and its potential benefits in future job markets. It produces cross-disciplinary expertise in exercise and health promotion using game technology combined with a business and technology-oriented perspective. The concept enables students to work intensively in work-based projects and to network with the best people in the industry. 

Sports Facilities

Our campus offers excellent sports and exercise facilities! The Vimpelinlaakso Sports Park, tennis hall, athletics/ski stadium, ice-rink, ball-games facility and forest running tracks are all located next to the campus. Kajaani’s other municipal services are also situated close by, as the town center is only 2 km away. A famous holiday and sports destination Vuokatti is located only half-an-hour drive away. 

Study places
210 ECTS
3,5 years
Degree Title
Bachelor of Sports Studies
Further information
Admissions Office, admissions(at)
Students are often also offered opportunities to participate in the planning and arrangement of different events locally. Participating in real-life events and projects provides students with the opportunity to practice the skills they've learned in theory, and to prepare for real working life.
Entrance Exams

The entrance exam in the spring 2022 will be arranged online.

Read more

During the studies, you will be developing your sports and coaching competences, but also communication, leadership and marketing skills. You will also learn to work on hands-on projects and arrange events. To support the sports competence gained from the professional studies, you will specialize in arctic sports and tourism.  In the Arctic Sports and Tourism specialization you will learn about active and passive sport tourism and identify the key characteristics of adventure experience creation process as well and learn to plan and implement nature-based activity programmes. In addition, the studies include customer-oriented approach to commercializing sport tourism and utilizing sport technology and trends to meet the customer’s needs. 

However, at KAMK, the School of Business includes degrees in Tourism, Business and Sports allowing you to select courses and modules from other fields as well, such as marketing or event management.

You can also accomplish the professional studies abroad in one of our many partner universities as an exchange student and benefit from their expertise, for example in sports coaching, health promotion or business. 

Read more about the content of the studies: Study Guide

Graduates of this programme will have attained skills that make them suitable to be employed in a variety of sports and leisure organisations, associations, clubs and businesses, and they will also possess the know-how to run their own sports and leisure enterprises. 

Your future job title might be Sports Instructor, Sports Consultant, Coach or Personal Trainer, for example, but you will be also able to work in different kinds of development, planning or training roles within the field of sports or activity tourism, or work in managing and organising sports events and activities.

In Kajaani the entrance examination may include a motivational essay, an evaluation of the applicant's motor skills through a series of sport tests, an evaluation of his/her instruction skills during a coaching session (short task is given during the entrance exam) and an interview.  Further details of the entrance exam and necessary clothing will be mentioned in the invitation letter. 

Online exam for Sports and Leisure Management: The entrance examination includes written tasks such as essay, motivation tasks and mathematics and logic thinking. An online interview is a part of the selection process.  The sports tasks will be requested to be submitted separately via video according to the detailed instructions that will be sent to the applicants directly. 

Note: for Bachelor's Degree in Sports and Leisure Management entrance examination results from other UAS will not be accepted. 

If you have questions regarding the degree program, please contact our admissions office
Introduction of Tourism Degree and Sports and Leisure Management Degree